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SP Realty

sprealtys.com
SP Realty homepage with its custom identity, property imagery, and For your next chapter headline

From a distinctive real estate brand to a complete property platform, with a private rental assistant for day-to-day operations.

An end-to-end build for SP Realty: visual identity, a custom 3D brand introduction, a cinematic property website, and the workspace behind it. The system connects property publishing, media, enquiries, and follow-ups with an owner-only rental management app and AI assistant.

Client delivery. The product was designed and engineered as studio work for the team that owns it.

Related serviceWeb app development
PropTechFull-Stack Web PlatformLive productWebPWA
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Delivery footprint

The scale of what shipped.

Quick numbers to show the size, complexity, or scope of the system behind this case study.

3
Product Surfaces
2
Staff Roles
1
Shared Backend
3D
Brand Introduction
Case Study

How the project moved from constraint to launch.

A concise read of the challenge, the system we designed, and what changed once the product reached production.

01

The Challenge

SP Realty needed a consistent brand and a considered way to present its property collection, supported by tools the team could use every day. Public listings, enquiries, media, and website updates needed a shared workspace, while rental agreements, payments, and renewals required a separate private workflow for the owner.

02

Our Approach

We built the identity and digital platform together. A custom SP monogram and Three.js arrival animation introduce a responsive Next.js website with property galleries, films, and individual listing pages. Behind it, a Convex-backed admin workspace gives staff draft-and-publish controls, media uploads, an enquiry inbox, assignments, notes, and follow-up dates. The owner’s installable rental assistant supports natural-language questions and agreement document extraction, with editable proposals that require confirmation before any record changes.

03

The Result

Delivered one connected system across the public website, staff workspace, and owner-only assistant. The team can maintain property content and enquiries, while the owner can track agreements, rent payments, renewals, and reminders. The public website is live at sprealtys.com; administrative and rental workflows sit behind authenticated access.

Product Screens

Across the platform.

Brand & Homepage

Property Collection

Property Detail

Key Features

What actually shipped.

Selected capabilities and system details that mattered in the final product, not a padded feature checklist.

Custom visual identity, wordmark, and sculpted SP monogram

Three.js brand animation with reduced-motion and loading fallbacks

Property collection with dedicated pages, galleries, films, and enquiry context

Staff workspace for property drafts, previews, publishing, and website content

Enquiry inbox with assignment, private notes, follow-up dates, and CSV export

Media library with direct S3 uploads and CloudFront delivery

Private rental records for agreements, deposits, rent payments, and renewals

AI assistant that reads agreement photos and PDFs into reviewable proposals

Owner confirmation and stale-record checks before assistant changes are saved

Installable assistant with rent and agreement reminders through Web Push

Authenticated access to private rental documents and attachments

Owner and editor permissions with an audit trail for staff actions

Tech Stack

Built with reliable production tooling.

The stack was chosen to fit the product constraints, not to chase trends. These are the technologies behind the shipped system.

Next.jsReactTypeScriptConvexThree.jsBlenderOpenAIBetter AuthAWS S3CloudFrontWeb Push
More Work

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Related serviceWeb app development
Start a ProjectVisit SP Realty
Direct technical conversations before scope gets expensive.
Full-stack product delivery from interface to backend to launch.
Clear tradeoffs and execution plans instead of vague agency promises.