iProfit
All-in-one ERP marketing website for Indian businesses managing finance, payroll, projects, inventory, and assets.
A multi-page marketing and product website for an integrated ERP platform targeting Indian businesses. The site showcases five core modules: Payroll, Finance & Accounting, Inventory, Asset, and Project Management with industry-specific landing pages, a Sanity CMS-powered blog with ISR, and conversion-focused lead capture flows.
Client delivery. The product was designed and engineered as studio work for the team that owns it.
The structure
Five modules, three industries, one menu.
An ERP is hard to sell from one long page, because a payroll buyer and a projects buyer need different proof. We gave each of the five modules its own page with a feature deep-dive, and gave each industry its own landing page. At handover the main menu grouped them as Our Solutions and Industries, so a visitor starts from the problem they have or the business they run and lands on copy written for them. Every page points to the same next step: book a demo.
- Module pages: payroll, finance and accounting, inventory, assets and projects
- Industry pages for IT companies, eGovernance and MSMEs
- Each page has its own title and description for search
The path to a demo
Every page leads to a sales conversation.
iProfit sells through demos, so the site keeps that step close. Book a Demo sits in the header on every page, and the booking link opens iProfit’s 30-minute Calendly slot, so a visitor can pick a time instead of waiting for a reply. At launch the homepage also offered an email sign-up and a 14-day free trial next to the demo. Today the module pages also open with a short demo request beside the headline.
- Book a Demo in the header on every page
- 30-minute demo slots booked through Calendly
The blog
Articles the team publishes itself.
iProfit wanted to grow through content, which only works if publishing is easy. The blog runs on Sanity: writers draft and publish in Sanity Studio, which lives inside the site, and articles are written in Portable Text, so headings, lists and images come out in the site’s own design. Pages are prerendered so they load fast. When a post is published, Sanity calls the site’s revalidation endpoint and that page is rebuilt on its own, with no full redeploy. Each article’s structured data names iProfit as author and publisher, and its cover image is served from Sanity’s image CDN.
- Sanity Studio built into the site
- Prerendered articles refreshed by webhook (ISR)
- BlogPosting structured data and metadata for every post
The handover
Built to be handed over.
After launch we handed the site to iProfit’s own team, who now edit it and run it at iprofit.in. The screenshot here shows the homepage at handover. The others were captured in October 2026 from the site’s Vercel deployment, which still runs the Sanity blog, and include their team’s later changes, such as a sharper focus on IT companies. The blog on iprofit.in has since been changed by their team. This case study doesn’t claim traffic, lead or demo numbers for the website, because we don’t have measured figures to share. The customer and payroll figures on iProfit’s own site describe their ERP, not this website.
- iProfit’s team now edits and hosts the live site
- No website traffic or lead figures claimed
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