Thinktree
Brand story · 55s
A packaging agency's story film: why a great product loses on the shelf, and how Thinktree fixes the pack.
About this film
Thinktree is a packaging design agency with 28 years of work for food, FMCG and health brands. They wanted a film that sells their process to brand owners, not just their portfolio.
The story follows MITRA, a made-up masala potato chips brand: a great product lost on a crowded shelf, the wrong fixes, then Thinktree's four steps (listen, map, design, deliver) and the redesigned pack getting picked off the shelf.
Built in Remotion, mixing a 3D night set with AI-generated live-action shots, an AI voiceover and burned-in captions. Delivered as a 55-second 9:16 film for Reels and LinkedIn.
Read the script (Voiceover)
- You make the healthiest chips.
- But on the shelf, nobody can tell. One glance… and they pick something else.
- So you cut prices. Push distributors. Run discounts. Nothing changes.
- Because a product is first bought in the buyer's mind, and only then sold at the cash counter.
- That's where Thinktree starts.
- We listen to your buyers.
- We map the competition.
- We design for the shelf.
- We deliver, print-ready.
- Now it gets picked.
- Twenty-eight years of doing this for food, FMCG, health, and many more.
- Thinktree. Packaging that gets picked off the shelf.
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